I've enjoyed reading for most of my life. About ¾ through my Ph.D. I realised I was only reading about research - be it papers or textbooks. This saddened me.
So - I made a challenge to myself to try and read 2 books a month in the final year of my Ph.D., which probably helped keep me sane in my thesis writing months! I've decided to continue reading in a goal based fashion, to make sure I don't just work, nor just watch netflix!
Please note, I considering "reading" and "listening to audiobooks" to be the same thing. Don't be a petty gatekeeper. The only time, I admit, reading text in a literal sense is "better", is when you're reading dense material, such as research. I learned this myself when attempting to listen to Marcus Aurelius' Meditations. Each sentence is teeming with wisdom, and you need time to contemplate each carefully written word. But - for most reading - audiobooks are simply more convenient, though I still love reading a physical book, too.